Digital Dope: Tastemakers Africa (Celebrating Black Entrepreneurs in Tech)

Sorry peeps. Wakanda doesn’t exist in real life. But you might find that the continent of Africa is the next best thing. Africa is a vast continent that boasts a number of uniquely African experiences. Tourism in Africa continues to increase year after year. In fact, the World Tourism Organization indicates that Africa is one of the fastest growing tourist destinations, only coming in second to Southeast Asia.

So, when you decide to take that trip to Africa, where do you go? What do you do? What are the must-see sights and cultural experiences that will make your journey to Africa memorable for years to come?

That’s where this week’s episode of Digital Dope comes in. Tastemakers Africa is the brainchild of black woman entrepreneur, Cherae’ Robinson. In this interview, Cherae’s shares how her employment with the NGO often took her to Africa. When Cherae shared her travel plans with family and friends, they always encouraged her to “be careful” and seemed to perpetuate common misguided stereotypes about Africa. When Cherae actually visited Africa, she was blown away by the remarkable beauty and culture.

Charged with a responsibility to change common perceptions of Africa, Cherae created a travel and tourism company called Tastemakers Africa which provides curated excursions and experiences which expose travelers to the authentically unforgettable people, places, and things that Africa has to offer. Cherae works with influencers to cultivate premium one of a kind experiences which can be booked with a few clicks of a button through her mobile app.

Cherae is refining perceptions of Africa one carefully crafted trip at a time by showing casing the food, nightlife, culture, and adventures that Africa boasts for those who long to visit.