Let me go ahead and drop this mocha-toned muscle emoji right quick! We all thought we were doing something when Apple first introduced it’s “emoji skin tone modifier” feature. As corporate American tends towards inclusivity of African Americans, Latinos, and other minority cultures, we are likely to see more and more products which seek to reflect the diversity of our world made available in the marketplace.
Our digital dope of the week is like Apple’s skin tone emoji’s on 100. Napturalista Moji not only offers a 3d Emjoi Sticker App which celebrates the natural beauty of African American people, but the brand also plays host to an online store which features puff caps, t-shirts, and other products which celebrate inherent elegance of black culture.
The app itself features unique 3d characters, a diverse array of complexions, and a slew of natural hairstyles. The app may appear to be just another emoji app on the surface, but its mission and purpose are so much deeper. Inspired by black women of the natural hair movement, Napturalista Moji endeavors to encourage self-value and self-worth amongst black women, who sometimes aren’t used to seeing images of themselves which honor their unique qualities and positions them in a celebratory light.
The homepage greets you with the phrase “Glow All the Way Up”. The app, the shop, the brand, down to the language and jargon used on the website all paint a fun, culturally aware, and accurate portrayal of black women. We look forward to seeing massive success and growth for the Napturalista Moji brand and encourage you to download the app and leave a rating to keep the love going.