Are you ready to baffle your competition? It can happen overnight.
No, your black owned business won’t lead the market simply because of your excellent products. The secrets to success come from many aspects of running a business. We often work hard at one thing, without seeing growth. It’s because you’re focusing on the wrong thing.
As a black or minority entrepreneur you may not have the education or experience many other business owners use as foundation. So here’s a short checklist of skills you may not have thought of.
Which of these can you implement today to transform your business?
Can You Delegate?
Are you too protective of your business to let it grow?
I know you know what your business needs. And you’re the best at answering phones, doing spreadsheets and selling your product to customers.
But how can you do them all at the same time?
Entrepreneurs must learn when to trust employees or volunteers. It’s the only way you’ll increase productivity and profit.
Can You Lead?
Why did you start to build your empire? Perhaps you simply love the product or service you provide.
But empires are built by large groups of people. Can you guide your group towards your goals? This is the role of any leader. And if you have a company, that’s your responsibility.
It’s best to learn leadership skills while your business grows. If you try your hand at it the day when you employ a large group of people, you may fail. Challenges include:
- Sharing vision in a way that makes people want to follow it
- Resolving conflict between colleagues
- Knowing how to keep going after failure
- Keeping the goal in sight while you handle today’s challenges
Can you effectively do this yet? Why not enroll for a webinar or partner with a market leader who can mentor you?
Can You Be Mentored?
This brings us to an important skill. Teachability.
Perhaps you want to show the world you can do this on your own. This is unnecessary. You’ll reach your goals faster if you learn from others. And many black community leaders are more than willing to help a new generation of dream chasers.
These leaders understand the hurdles you have to cross to realize your dreams. Why not build on the wisdom they give instead of wasting time learning lessons on your own.
A willingness to learn will help you when things go wrong too. Are you able to admit your methods aren’t working? Don’t let pride force you to make the same mistakes time and again.
What do You Know About Technology?
You’re probably already an expert at this skill. You’re simply not utilizing it.
We all use the internet, social media and search engines daily. As a young entrepreneur these features were part of your upbringing, unlike older business owners.
Now you simply have to use your online skills for marketing instead of entertainment:
- Facebook allows you to post videos showcasing the best features of your business, instead of only text or printed media
- Social media puts you in touch with a larger audience than printed media can
- You can engage with your clients 24/7 instead of them only seeing you in a store
You can improve your productivity simply by using software. There are many apps and management programs that will help you and your team:
- Function faster
- Cut out misunderstandings
- Stay on top of projects around the clock
Such efficiency helps build a positive reputation.
There’s no reason your black owned business can’t reach the top. But success depends on you. You’re an asset that can grow over time. Some of these skills won’t cost you anything. Isn’t that the best type of investment to make?