Occasionally that solution you’ve been looking for is right in front of you. Are you struggling to get your new eCommerce site to gain traction? Here’s my question: Are you tapping into all the benefits online business offers you?
Yes, as a black entrepreneur you face many challenges. Studies show some of the most prevalent ones are:
- Limited access to education
- No availability of capital
- Absence of experience
But what if you can circumvent all these problems and benefit your venture? That’s the power locked up in social media.
When you realize these facts—and how other black leaders used it to rise to the top—you’ll wish you did it sooner.
Social Media Helps You Engage
Why do people make you their preferred supplier? This results from trust that turns customers into loyal supporters.
And social media makes it easy to do this. Where else can you:
- Communicate with customers 24/7 via chats and comments
- Respond to complaints instantly so other consumers can see you care about your clients
- Market to millions of people and start discussions about your business
- Showcase your products’ features in images or videos
All this engagement displays the quality service you can deliver. Ready to set up that profile?
If you need inspiration, simply follow Sean Gardner. This black social media consultant was rated Forbes’ top social media power influencer in 2013. If Forbes takes note of this platform, you should too.
Facebook Enables Focused Marketing
You don’t know where to find your clients, right? Let Facebook do it for you.
Facebook has marketing features to help you share posts with a certain type of consumer such as:
- A certain gender
- Located in a particular geographical area
- People with specific interests
Compare this with paying for printed media. This is what you need.
A politician like Chuka Umunna in the UK makes sure his messages reach the right audience through his online interaction. It’s the best way to further your cause too.
Connect With Market & Community Leaders
When do you take note of someone new on the market? I look at who endorses them.
How will the black leaders who already made it take note of you, if you don’t network with them? And this is exactly what Facebook is designed to help you do:
- Join groups or pages related to your eCommerce site or industry
- Take part in discussions to source potential partners and investors
- Share market leaders’ posts to show your knowledge of the market
Adria Richards is well known because she shared information about Senator Coleman on social media. That’s when you realize how quickly these platforms can get you well known in a certain field.
Use the Mediums People Want
You also need to stay current. Your clients appreciate relevant service providers. And currently everyone wants to watch videos.
Don’t you prefer a video post to boring text? Give your consumers what they want and they’ll even share it & spread the word.
You know how popular vlogging is. Marques Browniee has 1.1 million subscribers to his YouTube channel. This secures him income through ads posted on his channel.
You can start your own channel or simply use video marketing rather than outdated methods.
Did you see Facebook and Twitter as social tools only? All this time they’re the tools to increase revenue without paying exorbitant amounts for marketing. At the same time you’ll get knowledge and support related to your industry. Change your social media hobby into your business’ best corporate tool.